2024-09-29T23:00:00+02:00

Blastr welcomes Jaap Piso as Head of Commercial

Helsinki, Finland, September 30, 2024. Jaap Piso joins Blastr Green Steel (Blastr) as Head of Commercial. Jaap brings over 30 years of experience in commercial and operational leadership roles, and a strong understanding of the European steel market.

As Head of Commercial, Jaap will be responsible for leading all aspects of sales and offtake agreements, playing a crucial role in driving Blastr’s commercial success. Jaap has previously supported the strategy and business development processes of numerous industrial companies, ranging from startups to well-established corporations. He has a proven ability to identify and secure strategic partnerships, optimize sales channels, and drive revenue growth.

"We are thrilled to welcome Jaap to Blastr. His extensive experience and deep understanding of the steel industry will be instrumental in driving our commercial success as we work to decarbonize the steel industry,” says Mark Bula, CEO of Blastr.

"I am excited to join Blastr Green Steel at this pivotal moment in the company's journey," says Jaap Piso. "I am passionate about the company's mission to create a more sustainable future for the steel industry by executing a new business model, and I am eager to contribute my experience and expertise to help the company achieve its ambitious goals."

Dutch native Jaap joined Blastr in September and will be based in the Netherlands.

For further information, contact:
media@blastr.no
+358 50 465 4767

About Blastr Green Steel
(Blastr Green Steel (Blastr) aims to decarbonize the steel industry by creating an integrated green steel value chain that leverages Nordic advantages. By utilizing local raw materials and CO₂ free energy and applying a circular economy thinking throughout the value chain, the company aims to produce 2.5 million tonnes of cost-competitive, ultra-low CO₂ steel, with ~90% lower scope 1-3 emissions than conventional steel production. Blastr Green Steel will be one of the largest industry start-ups in the Nordic region.  Blastr Green Steel is part of Vanir Green Industries. For more information, visit http://www.blastr.no.

Adress: Fornebuveien 1, 1366 Lysaker, NO
Email: post@blastr.no